In a post-new-job-Week-5 stupor this past weekend, I found myself chowing down on a new entry into the highly innovative food 'n 'beverage offering world: Trader Joe's "Chocolate Decadence." And I quothe:
"Looking for a new perspective on cereal? [Yes, yes... we're ALL looking for change.] Our Chocolate Decadence offers that and a whole lot more. Like 23 grams of whole grain per blah, blah, blah... But wait! there's chocolate!... rolled oats, blah.... and fortifying like granola [pardon?!].... When? Anytime. Enjoy with fresh, chilled milk .... or sprinkle over ice cream for an unforgettable (really, it's sublime) dessert."
All this for only 8 grams of fat per serving, with no nasty trans-fat globules whatsoever.
In a week filled with a neighbor's death, a young friend's breast cancer discovery, new job anxiety, stock market plunges/falls/drops/crashes (fill in your own favorite verb from all the carefully worded headlines), mainstream media who want to know "why VP candidates use the words they did and what they mean and why they put them together in the order they did," and corporate-wear pants that STILL don't fit, who wouldn't be ready for a new perspective on cereal?
Marketing cynicism be darned! This cereal is low in fat, and high in "Good for you, Trader Joe's!"